What are some of the tools on how to generate leads? Here are five of the best apps that we have gathered based on reliable reviews. You can use them alone or integrate them with your other apps in sales and marketing.
HubSpot comes first because it is an all-in-software that enables you to do many things with just one tool. Note that it comes with a free CRM, but sales, marketing, and service hubs are paid.
HubSpot’s automated lead generation software can open up many contact collection channels on your website, including pop-ups, website forms, live chat, and calendar scheduling. With these automation features, you get a good advantage on new leads entering your sales funnel because it enables timely communication, increased customer engagement, and increased opportunities, including up-selling.
Dubbed as the leader of “conversational marketing,” the installation of Drift on your website provides you a live chat tool that comes with account-based marketing, calendar scheduling, bot features, and conversational landing pages.
They offer a free plan, designed for individual users, which has essential functions but be warned that their Pro plans for companies come with a rather hefty price. However, with the features and benefits Drift offers, most companies who have partnered with them think that the cost is worth the 24/7 services they are getting.
Although created to be used by salespeople, marketing teams are still well-loved as a lead generation tool focusing on B2B. It comes with an automation platform that serves as a convenient and helpful method of finding and verifying a lead’s contact details such as name, email address, location, and job title.
Once you have all these details, you can connect with a lead by sending cold and email drip emails, integrating them with your existing tools, and driving them down your funnel.
How to generate leads and nurture them? Outreach.io employs an account-based sales strategy wherein your target audience and personas are clearly identified before making a list of prospects and companies to contact and boost. This method has been proven to be effective for enterprise sales.
To help you find more details about your prospects, combine the usage of Outreach.io with data-enrichment tools such as Hull.io and Infer.
Wouldn’t you like a website that generates leads even during the hours when you are in deep sleep? What do you think websites like these have in common? If you are observant enough, you will notice that they have pop-ups, slide-ins, and opt-ins.
Of course, you have to be very careful and strategic in this endeavor as the last thing you would want is to annoy your website visitor with these pop-ups or, worse, make him leave your website without browsing through the rest of your pages.
This is where OptinMonster comes in as it aids you in setting up your lead magnets strategically and adjusting its settings; thereby, making it beneficial to your visitors instead of being bothersome.