Let’s face it. Lead generation is vital for your business to keep going nowadays. A lead is a prospect who can fill in your sales funnel once your prospect shows interest in your product, services, or information that you put out there in the digital space. For instance, an e-book that you plan to share can be a means to gain leads simply by asking your prospects to provide their contact information. With the information provided, you can then start reaching out to your leads with your assertive campaigns to get them to your website and get to know your company well. Who knows, you might be the main source for solutions to your client’s concerns or pain points.
To pull lead gens to your website is a big undertaking. You have to find creative mechanisms to do that. Here are four smart tactics that can help you pull in more leads to your business:
Tactic 1: Better Offer is the Key
To get a higher percentage for your conversion rates with your landing page, offer your prospects a free trial or free consultation. Nothing can be more compelling to people than something that is provided free. In this way, you’re offering them something that they can use without committing themselves to purchase something all the way. Eventually, this strategy can lead you to optimal optimizations.
Tactic 2: A Clear Landing Page Makes the Difference
What usually turns off people once they get into your homepage is when there is too much information to take or download something that requires too much material to go through. In other words, information overload can cause visitors not to dig deeper into what your business exactly offers. What’s the remedy then? It takes a simple homepage CTA that blends well with attractive visuals, a powerful headline, and a precise subtitle to do the magic. Make the content of your landing page a mind magnet as soon as people arrive at it. Use strong verbs to convince them that you can provide them with the solutions to their concerns.
Tactic 3: Hosting a Webinar is the Next Level
The pandemic has brought out the benefits of video conferencing platforms such as Zoom and Google Meet. One of which is people holding and hosting webinars that bring in many people from different parts of the world. Now, how do webinars work as an intelligent lead generation move? When you invite visitors using content on your homepage to register for a webinar that you’d be hosting, you can use this as a means for you to educate them about their interests and matters that are directly related to your product or service. This is your chance to market any benefits that your business offers to them by engaging them in a virtual conversation, and you can nurture your leads. A survey has revealed that 40% of webinar attendees become leads.
Tactic 4: Build Trust with Case Studies
The main thing that is difficult to establish when bringing in leads is the trust you can attain. Your prospects will surely ask, “What’s in it for me?” if they would check out your website. The best way to counteract this query is to be aggressive with your email campaign by sending them links to case studies. Certainly, your visitors are educated and wise enough to make the right choices when looking for a brand to trust. When you show them customer success stories, they get to see a clear ROI (Return on Investment) experienced by a previous client of yours. Such information can convince them to choose you over other competitors because you prove how you have made your previous customers’ money worth it.
These are merely a few effective ways to generate leads. To complete these strategies requires a hefty amount of time setting up teams, training strong individuals fit for b2b lead generation. This also means that extended time before getting up to speed with consistent results for the sales team. Here at Hyperio.ai, all the painstaking tasks of putting up your own lead generation team, getting direct qualified leads at a fraction of cost with the cost per lead model. Curious to learn more about this model, visit www.hyperio.ai.