Based on Business Development best practices
The Hyperio.ai methodology is based on deep best practices derived from selling into the B2B and Technology services space across many companies. Our workflow is constantly optimized based on data and insights. We create smart campaigns that incorporate the following:
Who: Clearly define your target population.
What: Select the appropriate pieces of content.
When: Schedule outreach at the most opportune time and frequency for the particular persona and buyer attributes.
How: Select the most appropriate communication means (e.g., phone, email, social) based on your buyer personas.
The above is defined in collaboration with your team and is constantly evaluated and fine-tuned for optimum results.
Deep analysis into your market, customer profile, competition, and existing Sales and Marketing practices.
Dedicated Rep Model
All our Sales Development Representatives (SRDs) have years of experience and are trained on the Hyperio methodology. They are exclusively dedicated to your account and are measured on results daily.
Ideal Customer Profile
Target your outreach to the right audience
We start with the total market, and hone in on your target market. We analyze your existing client base and identify the characteristics of your ideal customer (e.g., high ARR, demographics, etc.) Next, we identify the key personas (e.g., champion, decision maker, influencer, blocker).
All content, including all call scripts, is tailored to each persona and our staff are trained accordingly.
Value Proposition and Key Features
Hyperio helps you clearly define your brand, product, and service value proposition
Less than 70% of B2B companies have a clearly-defined value proposition. Your prospects buy when their needs are met by the value your products and services provide to them.
A strong value proposition drives conversion. This is not a slogan or a general positioning statement. Your value proposition must:Clearly explain how your product or service solves a prospect's problem or improves their situation
List specific benefits your prospects can expect
Explain why your prospects must buy from you as opposed to your competitors
Competitive Battle Cards
All our reps are trained on how to position your products and services compared to the competition
Hyperio works with you to identify your key competitors and to script out specific countering strategies. What competitors do you often lose deals to? What competitors do you frequently win against? What are the feature gaps across the competitive landscape?
Hyperio will help you document those features of your products and services that need to be emphasized and those that need to be defended. The team then scripts out appropriate responses and is trained on pivoting appropriately and decisively.
Objection Handling Scripts
Learning to pivot and keeping the conversation going when faced with advertisity needs to be studied and rehearsed.
Employing exeprienced Sales Development Representatives is paramount. But so is planning and training. We prefer to not leave things to chance.
During onboarding, we work with our customers to script out how to best handle objections during a conversation. This may include objections tied to pricing, perceived value, timing, competition, budgets, etc.
All key objections are documented ahead of time and our agents are properly trained to respond dynamically and without hesitation.
Hyperio's intelligent workflow engine constantly evaluates and adjusts the outreach strategy
Some companies set their cadence once and never revisit it. Others evaluate it on a quarterly basis. Through the use of workflow automation technology, Hyperio.ai is constantly evaluating what content performs best, what sequence and timing is optimal, and what outreach method works for different situations. The end result is an optimized outreach that is constantly learning and adjusting to multiple data points.
Hyperio is actively developing a proprietary Sales Enablement Platform (SEP) that leverages Artificial Intelligence (AI).
The ".ai" in our name reflects our secret sauce. While there are many products in the sales enablement market, Hyperio decided to invest in creating a personalized and proprietary platform, incorporating Artificial Intelligence (AI) at several points of the Sales funnel.
Our AI technology drives the following:
Contact Management data enrichment
Text Analysis of all written and transcribed content
This technology, coupled with our best practices, well-trained team, and no-risk pricing, give us the edge over our competition.
Everything in our business is driven on metrics. We share all pertinent metrics with you.
- Call-based metrics
- Content efficacy metrics
- Persona-specific behaviors and insights
- Measurable strategic insights
- Conversion insights
What we learn through our outreach can further enrich your internal Marketing and Sales activities.