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Marketing Qualified Leads vs Sales Qualified Leads in the B2B Software Space

When it comes to buyers for your B2B SaaS company, every lead counts. But, are all leads created equal? In this article, we examine the difference between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) in the B2B software space. We’ll look at the importance of each and identify when and how to focus on the different types…
artificial intelligence for lead generation

3 Ways To Use Artificial Intelligence for Lead Generation

Artificial Intelligence for lead generation is here to stay and is revolutionizing the marketing and sales processes that we know and have practiced over the years. In a published report by Demandbase, it says that 80% of the respondents have expected AI to change the dynamics of marketing. Unsurprisingly, B2B and B2C businesses are currently adopting AI-based marketing solutions…
leads

Top 5 Tools to Generate Leads

What are some of the tools on how to generate leads? Here are five of the best apps that we have gathered based on reliable reviews. You can use them alone or integrate them with your other apps in sales and marketing. …

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leads

Top 5 Tools to Generate Leads

What are some of the tools on how to generate leads? Here are five of the best apps that we have gathered based on reliable reviews. You can use them alone or integrate them with your other apps in sales and marketing. …
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