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Why A Multi-channel Outreach Is The Best Approach For B2B Lead Generation

When it comes to B2B SaaS, most companies are no longer using a single-channel approach. Still, multi-channel is relatively new to the B2B software space and if you’re putting effort into designing a multi-channel approach, you should be confident you’re doing it in a way that will maximize your lead generation efforts. In this article we’ll talk about: What…

How to Create a Scalable Growth Engine in Your Private Equity Software Portfolio Companies

As a Private Equity firm with B2B software companies in your portfolio, you know that software-as-a-service (SaaS) companies need to keep growing fast. For you to maximize valuation, it’s not enough for your companies to be players in the SaaS space – you need to quickly hit the right growth metrics in a scalable and predictable way to unlock…

5 Common Bad Behaviors in SDRs and How to Avoid Them

When the average person thinks of a “Sales Rep”, what commonly comes to mind is someone who is charismatic, competitive and someeeeeetimes….a tiny bit, well…pushy. Like any persona, any role and any personality trait, there are both good and bad things that come with it. Unfortunately, Sales Development Representatives (SDRs) are not immune to bad habits in their work,…

Top 10 B2B Sales Lead Strategies That Convert

The top 10 tips that will guide you while you’re planning your approach to lead conversions    1. Generate relationships, not just sales First, and most importantly, you need to see yourself as more than just a B2B SaaS sales machine. Instead of summing everything up as business to business, think person to person.  When your leads are interested…

Who Are The Best SDRs, and How You Can Spot Them in a Crowd

Target lead. Qualify lead. Move lead through the sales pipeline. Easy right? Or… easier said than done? Most people are familiar with what a sales representative does, but are less familiar with the more specific responsibilities of a sales development representative (SDR) – the MVP when it comes to quality control for leads. “I’ve been in tech for over…

How to keep your team of in-house SDRs while adding new sales expertise at a low cost

It’s hard to start your own team of high-functioning and successful sales development representatives (SDRs). Plenty of B2B software businesses, including startups, are choosing to outsource their SDR teams to avoid the upfront costs of hiring, training and equipping a sales team. Overhead costs of building an entire in-house team from scratch are a big investment, and without any…

How to get the experienced SDR team you need, when you need it

Build a sales team from the ground up or outsource? That is the question! Regardless of how you do it – every business wants the same thing: a sales team that smashes through KPIs and gets the job done. In this article we’re going to cover: The common challenges all businesses encounter when building a sales team from scratch…

Why Your Competitors Are Paying for High Quality Outsourced Software Sales Leads

If you’re a B2B software company owner, CEO, COO, VP of Sales, or Sales Director, you’ve likely wondered about outsourcing your B2B software sales. If so, the next thing you’d want to know is “how much does this cost?”  It’s natural to want to pay the lowest possible price for outsourced sales leads. Let’s face it, being in sales,…
How to Generate B2B Software Leads in a Post-COVID19 World

How to Generate B2B Software Leads in a Post-COVID19 World

How the pandemic reshaped the B2B Software lead generation landscape In 2020, the way we generated B2B software leads changed dramatically. The global pandemic brought trade shows and conferences to a screeching halt, businesses started to restrict travel and in-person meetings, and your future customers became harder to access than ever before. Before the pandemic, Events Industry Council determined…

Why is Sales Outsourcing So Important for B2B Software Startups?

In the past, many B2B software companies had internal teams responsible for business development and most start-ups begin selling without a sales team. These teams would be responsible for both strategic planning and tactical execution of lead generation, lead qualification, lead conversion and more. Today, however, more and more businesses are considering an outsourcing model, where one or both…

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